Privacy Policy

Last updated: October 1, 2025

Thank you for visiting AffyLife.com, where we offer digital, downloadable, and printable wall art. Your privacy is very important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information in accordance with the General Data Protection Regulation (GDPR) of the European Union.

1. Who We Are

Data Controller:
AffyLife
Website: https://affylife.com
Email: info@affylife.com

2. What Personal Data We Collect

We collect the following types of personal information:

  • Name, email address, phone number

  • Billing and shipping address

  • Account login details (username and password – encrypted)

  • Order history and transaction data

  • IP address, browser type, device type

  • Website behavior (e.g. pages visited, cart activity)

  • Marketing preferences and communication consent

3. How We Collect Your Data

We collect data in the following ways:

  • Directly from you when you register, place an order, or fill out a contact form

  • Automatically through cookies and tracking technologies

  • From third-party providers such as payment processors or affiliate partners

4. Why We Use Your Data

Purpose Legal Basis Examples
Order fulfillment Contract Shipping your order, invoicing
Account management Legitimate interest / Consent Login, account settings
Marketing & promotions Consent Newsletters, product offers
Website analytics Legitimate interest Usage tracking via Google Analytics
Fraud prevention Legal obligation / Legitimate interest Monitoring suspicious activity
Legal compliance Legal obligation Tax, accounting, invoicing

5. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

  • Functional: Site functionality (e.g. login, cart)

  • Analytics: Website usage statistics (e.g. Google Analytics, PostHog)

  • Marketing: Remarketing and targeted ads (e.g. Facebook Pixel, Google Ads)

  • Affiliate tracking: Monitor clicks and purchases from affiliate links (e.g. Amazon)

Cookie Consent

When you first visit our website, a cookie banner allows you to choose which types of cookies you accept. You can change or withdraw your consent at any time.

6. Third-Party Services and Data Sharing

We work with selected data processors to provide our services:

  • Payment providers: PayPal, WooPayments

  • Analytics tools: Google Analytics, PostHog

  • Marketing partners: Facebook (Meta), Google Ads

  • Hosting and IT: Secure hosting providers

  • Affiliate networks: Amazon Associates

International Data Transfers

If we transfer data outside the European Economic Area (e.g. to the USA), we ensure appropriate safeguards, such as:

  • Standard Contractual Clauses (SCCs)

  • EU-U.S. Data Privacy Framework (where applicable)

7. How Long We Store Your Data

Data Type Retention Period Legal Basis
Order and billing data 7 years Legal obligation
Account data 3 years after inactivity Legitimate interest
Marketing data Until consent is withdrawn Consent
Website analytics 26 months Consent
Customer support records 3 years Legal obligation

8. Your Rights Under GDPR

You have the following rights:

  • Access: Request a copy of your data

  • Rectification: Correct inaccurate data

  • Erasure: Request deletion of your data

  • Restriction: Ask us to limit data use

  • Data portability: Transfer your data elsewhere

  • Objection: Oppose processing based on legitimate interest

  • Withdraw consent at any time for marketing communications

  • File a complaint with your local Data Protection Authority

To exercise your rights, contact:
📧 info@affylife.com
We will respond within 30 days.

9. How We Protect Your Data

We use appropriate technical and organizational measures to protect your personal data, such as:

  • SSL encryption on the website

  • Restricted access to sensitive data

  • Hosting on secure, GDPR-compliant servers

  • Regular system updates and security reviews

Please note: no method of transmission over the internet is 100% secure. You provide data at your own risk.

10. Embedded Content from Third Parties

Our website may include embedded content (e.g. YouTube videos, social media posts). This content behaves the same way as if you visited the other website directly.

These third-party websites may collect data, use cookies, or embed additional tracking technologies. We recommend reviewing their privacy policies.

11. Policy Updates

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page.

Significant changes will be clearly communicated on our website.

12. How to File a Complaint

If you believe that AffyLife is not handling your personal data in compliance with the General Data Protection Regulation (GDPR), you have the right to lodge a complaint with your local data protection authority.

In the Netherlands:
Autoriteit Persoonsgegevens (Dutch Data Protection Authority)
Website: https://autoriteitpersoonsgegevens.nl
Phone: +31 (0)70 888 85 00
Address: Bezuidenhoutseweg 30, 2594 AV The Hague, The Netherlands